|There is a famous FedEx television commercial, first aired in 1981 called “Fast-Paced World” featured a fast-talking executive. The Guinness Book of World Records listed him as the world’s fastest talker at 586 words per minute. His speech delivery embodied the company’s brand promise: overnight guaranteed.
I think of this award-winning commercial because his delivery reminds me of the ultra-fast analysis afforded by Phytronix Technologies’ Laser Diode Thermal Desorption (LDTD-MS/MS). For those lead optimization and discovery labs within pharma which require increased throughput, there is no better solution than the LDTD ion source.
|The infrared laser diode heats the back of the well plate to produce thermal desorption. The dried sample is thermally desorbed directly from plate surface into gas-phase by an infrared laser, ionized by APCI, and anlyzed by MS/MS. The LDTD ion source attaches to the front of the MS. The result is incredibly fast output: typically less than 9 seconds per sample.|
|Today, ultra-fast analysis has ramped up considerably; whereas 384 well-plate samples are common today, though incredibly fast for some, there are now pharma labs which quadruple the speed up to 1526 well-plates – while maintaining or lowering the sample-to-sample analysis speed. LDTD delivers the fastest sample introduction technology for MS.
That’s the LDTD brand promise.
As another broadcaster,Joe Castiglione, for the Boston Red Sox proclaimed, after the Sox won the 2004 World Series: “Can you believe it?”.
Let us help you deliver on your brand promise to your customers. It’s about time.
To find out more about LDTD today, choose from:
▪ The new video: a good introduction to the technology