One of the Most Difficult Tasks a Company can Undertake is to Change its Perception.
Lab personnel treat perceptions like possessions, and don’t give them up easily, to paraphrase advertising executive Terry O’Reilly.
Overbrook is a professional services firm consisting of three integrated operating groups: Overbrook Support Services, Overbrook Scientific and Overbrook Advisory Services.
Which is one of the reasons we launched a brand-new website to re-introduce Overbrook to you – www.theoverbrookgroup.com.
Overbrook Advisory Services is the consulting group:
- Asset integration assessments
- Facilty and instrument appraisals
- Custom medical and business research
- Capital asset planning
- Strategic sourcing and procurement
It reminds me of the dilemma that Rolling Stone found itself in in 1985.
Their advertisers needed persuasion and the Circulation people got involved.
Readership didn’t consist of penniless hippies, but were upwardly-mobile, educated professionals – people with disposable income to spend on the advertised products. The campaign worked – the first year alone ad revenues increased by 47%, and made advertising history.
So with an eye toward the Rolling Stone story …
Please visit Overbrook at a Glance to revisit Overbrook especially if you know us as a dealer of used instruments or sale of the Phytronix LDTD technology . We may be of service to you in ways you don’t even imagine.
Ultimately, whether you use Overbrook Support for maintenance of your analytical instrumentation, or Overbrook Scientific, or Overbrook Advisory, our business focus remains the same: _your science is our business__.in
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