One of the most difficult tasks a company can undertake is to change its perception.
Scientists treat perceptions like possessions, and don’t give them up easily, to paraphrase advertising executive Terry O’Reilly.
Consider Overbrook’s situation.
It has evolved into an independent, horizontally-integrated professional services firm consisting of three operating groups: Overbrook Support Services, Overbrook Scientific and Overbrook Advisory Services. You may know us as simply Overbrook Scientific or Overbrook Support.
Which is one of the reasons we launched a brand-new website last month to re-introduce the real Overbrook – www.theoverbrookgroup.com.
Overbrook Advisory Services is the consulting group and features asset integration assessments, appraisals, custom research. Discover a framework for planning, sourcing and integrating analytical instrumentation in the lab:Asset Integration Assessment framework.
It reminds me of the dilemma that Rolling Stone found itself in in 1985.
Their advertisers needed persuasion – that the readership didn’t consist of penniless hippies, but were upwardly-mobile, educated professionals – people with disposable income to spend on their products. The campaign worked – the first year alone ad revenues increased by 47% – and made advertising history.
Though it didn’t make it any easier for the rest of us.
Please visit Overbrook at a Glance to see what we’ve been up to recently, … and see whether we can be of service to you. In new ways or old.
Ultimately, whether you use Overbrook Support for maintenance, or Overbrook Scientific, or Overbrook Advisory, our business focus remains the same: your science is our business.